Level 3 Principles of Social Media in Business
301 Part
A
1. Describe the type,
vision, two aims and objectives and two goals of the business.
DCAS is a
creative arts youth facility. DCAS is a not for profit organisation.
Aims and
Objectives;
• to
help young people develop their skills.
• to
support and motivate young people to achieve their potential.
Goals;
• to
raise young peoples aspirations in what they enjoy.
• to
support young people towards their future goals.
DCAS and DCC Children Services department has a
mission statement: ‘to support and inspire children, young people and their
families to be the best they can be; safe, healthy, happy, learning and working.’
3. Identify four
audience groups of the business.
Young people
Young adults
Parents and guardians
Competitors
4. Describe how the
audience groups identified in question (3) are made aware of the brand and
values.
Most people are made aware of the brand and value
while using the facility. People using the facility are made aware of the
values when talking to the staff.
5. Identify how
influencers can be made aware of the brand and values.
Influencers can be made aware of the brand and values through the use of different social media tools.
Influencers can be made aware of the brand and values through the use of different social media tools.
Our influencers are the young
people we work with because they directly affect what we do. Also management
and policies because what they want has to happen.
We make them aware of our brand
and values through our social media, our website and when they are using the
facility.
6. Explain, with
examples, three ways the business could use Social Media as part of their
marketing plan.
• build brand awareness.
• build brand awareness.
DCAS use social media to build
brand awareness to chesterfield and the surrounding areas. They post regularly
to popular sites, such as Facebook and Twitter, and contact other businesses
and people who could use the facility.
• engage with their audience, eg current customers, future customers, influencers
• engage with their audience, eg current customers, future customers, influencers
DCAS do this by responding to
questions and ideas via social media. If they have previous customers equiring
about a session that no longer runs, we will let them know that session isn’t
available any more. They also contact local bands and artists to see if they
would be interested in using our recording facilities or interested in our
music session.
• promote new sessions and videos though social media.
• promote new sessions and videos though social media.
7. Suggest the main four Social Media tools/channels that can be
used in the business.
Eg tools appropriate for chosen business from:
(the first four are the most appropriate for the scenario provided)
Eg tools appropriate for chosen business from:
(the first four are the most appropriate for the scenario provided)
• Social
Networking. – to raise awareness of what DCAS offer and to get the word out to
young people.
• Video. – DCAS use videos so people can see what DCAS offer and do as a business. People can visualise what DCAS is and have a greater understanding of what we offer.
• Blogging. – Can be used to keep people up to date with the business. It shows a personal view about what people think of DCAS from their own experiences.
• Website – the website is used to provide information about what DCAS offer. It has information about sessions they offer, what they do and pictures off what they do.
• Video. – DCAS use videos so people can see what DCAS offer and do as a business. People can visualise what DCAS is and have a greater understanding of what we offer.
• Blogging. – Can be used to keep people up to date with the business. It shows a personal view about what people think of DCAS from their own experiences.
• Website – the website is used to provide information about what DCAS offer. It has information about sessions they offer, what they do and pictures off what they do.
7. Evaluate the four
Social Media tools/channels chosen in question (7)
Explained above
8. Briefly describe
what success will look like when using each of the chosen Social Media
tools/channels
·
Increased interaction
·
More likes and shares
·
People saying they’ve seen things via social media
9. Describe three
methods the business can use to measure success of the Social Media tools/
channels.
·
Keep
track of followers/ likes/ shares and compare them regularly. This way you can see how much success the
account is having.
·
Measure
how much engagement you are having on posts via Website analytics
·
Measure
the growth in people coming to the sessions - Human analysis
· Analytical
tools available on social networks and video channels such as on facebook
11.Explain, with
three reasons, why the business should have a Social Media Policy and
Guidelines.
• Confidentiality
• Confidentiality
·
So
employees know what is appropriate to post and what’s not.
·
To make
sure all posts are professional
12. Explain, with one reason, why the business should have a
Reputation Management Policy.
Eg A Reputation Management Policy ensures that all staff are clear on the process to follow if something happens in Social Media that damages the reputation of the business.
Eg A Reputation Management Policy ensures that all staff are clear on the process to follow if something happens in Social Media that damages the reputation of the business.
If DCAS didn’t have a policy they wouldn’t be able to manage
our reputation online. This is good to see what other people are posting about
the business and to make sure we are only receiving a positive reputation and
image on social media. If people are posting bad things about DCAS anyone who
sees it could be put off coming to use our facility.
