Unit 301 part A Principles of Social Media

 Level 3 Principles of Social Media in Business

301 Part A

1.     Describe the type, vision, two aims and objectives and two goals of the business.

DCAS is a creative arts youth facility. DCAS is a not for profit organisation.

Aims and Objectives;

            •           to help young people develop their skills.

            •           to support and motivate young people to achieve their potential.

Goals;

            •           to raise young peoples aspirations in what they enjoy.

            •           to support young people towards their future goals.

2.     Describe two brand statements and two value statements of the business.

DCAS and DCC Children Services department has a mission statement: ‘to support and inspire children, young people and their families to be the best they can be; safe, healthy, happy, learning and working.’

3.     Identify four audience groups of the business.

Young people

Young adults

Parents and guardians

 Competitors

4.     Describe how the audience groups identified in question (3) are made aware of the brand and values.

Most people are made aware of the brand and value while using the facility. People using the facility are made aware of the values when talking to the staff.

5.     Identify how influencers can be made aware of the brand and values.
Influencers can be made aware of the brand and values through the use of different social media tools.

Our influencers are the young people we work with because they directly affect what we do. Also management and policies because what they want has to happen.

We make them aware of our brand and values through our social media, our website and when they are using the facility.

6.     Explain, with examples, three ways the business could use Social Media as part of their marketing plan.

• build brand awareness.

DCAS use social media to build brand awareness to chesterfield and the surrounding areas. They post regularly to popular sites, such as Facebook and Twitter, and contact other businesses and people who could use the facility.
• engage with their audience, eg current customers, future customers, influencers

DCAS do this by responding to questions and ideas via social media. If they have previous customers equiring about a session that no longer runs, we will let them know that session isn’t available any more. They also contact local bands and artists to see if they would be interested in using our recording facilities or interested in our music session.
• promote new sessions and videos though social media.

7.  Suggest the main four Social Media tools/channels that can be used in the business.
Eg tools appropriate for chosen business from:
(the first four are the most appropriate for the scenario provided)

• Social Networking. – to raise awareness of what DCAS offer and to get the word out to young people.
• Video. – DCAS use videos so people can see what DCAS offer and do as a business. People can visualise what DCAS is and have a greater understanding of what we offer.
• Blogging. – Can be used to keep people up to date with the business. It shows a personal view about what people think of DCAS from their own experiences.
• Website – the website is used to provide information about what DCAS offer. It has information about sessions they offer, what they do and pictures off what they do.

7.     Evaluate the four Social Media tools/channels chosen in question (7)

Explained above

8.     Briefly describe what success will look like when using each of the chosen Social Media tools/channels

·         Increased interaction

·         More likes and shares

·         People saying they’ve seen things via social media

9.     Describe three methods the business can use to measure success of the Social Media tools/ channels.

·         Keep track of followers/ likes/ shares and compare them regularly.  This way you can see how much success the account is having.

·         Measure how much engagement you are having on posts via Website analytics

·         Measure the growth in people coming to the sessions - Human analysis

·        Analytical tools available on social networks and video channels such as on facebook

11.Explain, with three reasons, why the business should have a Social Media Policy and Guidelines.
• Confidentiality

·         So employees know what is appropriate to post and what’s not.

·         To make sure all posts are professional

12. Explain, with one reason, why the business should have a Reputation Management Policy.
Eg A Reputation Management Policy ensures that all staff are clear on the process to follow if something happens in Social Media that damages the reputation of the business.

If DCAS didn’t have a policy they wouldn’t be able to manage our reputation online. This is good to see what other people are posting about the business and to make sure we are only receiving a positive reputation and image on social media. If people are posting bad things about DCAS anyone who sees it could be put off coming to use our facility.