Unit 301 Report

Unit 301 

British Airways (BA) 

1. A brief explanation with four reasons why it is important to monitor the company’s use of Social Media

It is important to monitor the companies use of social media so you know what your competitors are offering and what they are doing to make sales because even though one business may have different company values and missions than its competitor, the end goal is always the same, to make sales.

 You can see which platforms competitors are on and how it successful they are. 

Also you see what techniques work and which don’t. You can use the successful techniques to help structure the social media of your business. 

You can see what mistakes other companies make so your company won’t make the same mistakes. 

2. One observation about the competitor’s website 

The website is easy to use. The navigation from page to page is really simple, and it has a search bar so it is easy to find what you’re looking for. 

4. Review of their use of each social tool used

• Social Networking. – 

Facebook – they post videos, photos and links regularly to this platform promoting products and services they offer. All posts have a good number of engagement on such as likes and comments. 

Twitter – over 795,000 followers

They respond to peoples comments and questions via this platform. They tweet very regularly and also tweet little animations and promos. 

• Video. – they post videos to their social media platforms such as little promos and animations to promote deals and sales etc. 

• Website – easy to use and a good way to see what they offer and to get in contact with them.

5. Review of conversations for each tool

Twitter;

Key findings included that BA dominates the social media conversation.

BA dominated the social media conversation on Twitter with more than 248,000 posts between January 1 2014 and March 23 2015. 

Twitter is used to respond to anyone with questions or comments and they respond to over 100 people a day and are always active. They also do weather updates for there main port from the UK (London).

Facebook;

BA use Facebook to interact with their customers. They use it to promote deals and holidays. They post 2-3 times a week. 

All their posts have pictures, videos or a link to promote their products. 

 Mobile App;

they have a mobile app for people to look and buy their products and services, and to check in for their holidays etc. This is a good way for people to shop on the go. 

Youtube;

British Airways use their YouTube channel to post promotional videos and adverts. 

They post 2-3 new videos a month, such as videos for current trends, tv adverts, or interviews with staff. 

Website;

They have a website with all their products and services they offer on, as well as photos, reviews. This is a easy way for people to see everything they offer. Their website is easy to use and has lots of images.

6. Three suggested improvements to their use of Social Media.

They could post more facts etc to gain interest to their company etc. Such as how many departing flights they have from certain airports etc. I think this would gain more interactions as it is interesting. 

On their Facebook they could more posts a day and post some with no picture as all have picture or video on. They post around 4 a week. They could post around 2 posts a day to keep their feed up to date and current. This also means they will show up on timelines more and this could gain the page more interactions. 

They could post about reviews on social media so people who are looking on their pages can see what other people think. Such as if they do on flight reviews, they could select a few and post some good ones with name, age, where they were flying to etc.