Unit 302 Task B Report
Five keywords or phrases for the chosen business (MTV) identify the monthly search volumes and competition ranking for the chosen keywords.
- Music
Competition - BBC, YouTube,
This shows statistics of the search of the word ‘music’ and also related searches such as ‘free music’
When I searched 'music' in Google, mtv came up twice in the first page of the search results.
- Charts
Competition - official charts, BBC, Apple, billboard
When I searched ‘charts’, these were the top three results.
MTV is the third search result.
MTV comes up as a related search to ‘charts’ on google trends.
- Music Videos
Competition - Youtube, Billboard
When I searched ‘music videos’, MTV came up as the third and forth result.
This is good for MTV as they will be on the first page of the search results leading a lot of traffic onto their website.
This shows that ‘MTV’ is a related search.
- MTV
Competition - YouTube
- Music Awards
Competition - billboard, youtube, bbc.
As MTV have their own music awards, it came up as one of the top results also as a related result on google trends.
For one of the keywords and/or keyword phrases identified, use three search
engines to identify the top three websites in organic search results
Google;
top three websites; YouTube, MTV, Wikipedia.
All the results on this search should be organic as we have adblocker software.
Yahoo; Bing;
top three websites; Top three websites;
MTV, music.yahoo, YouTube MTV, music.yahoo, bing.com/videos
The top three results are paid results.
Choose three websites from one of the search results. - google
the keyword phrase is in the title, url and info.
the keyword is in the website title, info.
Keyword is in the website title, url and info.
Create a link building plan for the website of the chosen business. Include three ways
of creating links and timescale for action.
For a website such as MTV, which is a music channel and website, they could link music magazines, blogs and music they are currently listening to on youtube or spotify.
For example they could link websites such as;
You should select a non-mobile website of your choice to review.
This website is a good, well navigated website but it’s not optimised for mobile devices. Its hard to read on mobiles as it is so small and their is a lot text for the little screen and a lot of links that are hard the click because of the size.
You should also identify three changes that are required to make the chosen website
optimised for mobile device platforms.
- The mobile website will need to be simplified.
- Layout will need to be different to suit the smaller screen.
- Files sizes might need making smaller.
